4 questions

1. What are the 3 ideas that are based on emotional appeals?

2. What are the 7 different appeals?

3. Explain a boutique.

4. What does Marked Segmentation mean?

URL link to our Video Group E

Blog 5

The two RAW places I went to see was the one in the student center. They made a window and put empty beer cans to portray RAW. I thought it went over very well even though the DE said other wise.

Te second one I saw was where kids were handing out fliers and a empty beer can. I'm not quite sure what they were trying to portray but it had a good concept.

3 questions for Exam

Here are my 3 questions for the exam.


What is does the acronym SMART mean?

What is Integrated Marketing Communication mean?

What is a Brand Image??

Blog #3

After looking around the room an iPod is something I thought a lot about before purchasing.

The brand name of the product is APPLE

Five things that come to mind instantly when I think of this product is Expensive, Fragile, Music, Complicated, and Security.

The Media shaped the perception of the iPod. Almost everyone I know owns one.

What other people say about it off of brandtags.net are...Amazing, Annoying, Alternative, Awesome, Beautiful, Clean, Expensive.

My perception matches pretty well to others .

Goals for Spring semester 2009

My name is Lauryn Fisherkeller
I am a sophomore here and currently 19 years old.
The goals for this semester to go have a 4.0 however that's thinking optimistically.
Another goal is to set my priorities straight, (ex. what's important versus what's not)
I am an animal person, I have a dog named Wrigley (and I LOVE the cubs)